Launching a new brand

Top global agencies give global launch a boost

Two leading agencies have given generous support to Humanity & Inclusion to help ensure that as many people as possible worldwide welcome the brand.

The award-winning agency Cossette hails from Montreal, Canada, and won the bid for the rebranding project. Cossette’s expertise was apparent from the start, and their attention to upholding our mission was central to their efforts.

They were also generous—not only did they agree to our low budget ($0.45 cents per active donor worldwide), they also offered us their creative know-how to build the concept for a new campaign to launch Humanity & Inclusion.

A wonderful complement to Cossette’s creativity was the support of international media corporation, JCDecaux. JCDecaux donated $125,000 worth of free advertising space to showcase the new campaign in New York City, and also provided free ad space in Paris, London, Vancouver, and beyond.

We are grateful to these leading agencies, and others, for sharing their talents and advertising real estate to help us reach more people.