The award-winning communications agency Cossette sketched and perfected the “hand." Our new, universal and immediately recognizable symbol, the hand transcends language and culture. It can be seen as a friendly greeting, but also as a calling to halt: a raised hand saying “stop!"
One of our favorite things about the logo is that the blue is darker, yielding our strongest-ever visual accessibility rating, making it easier for people with low vision to see and enjoy.
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